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Our Story
Our story
A place to pause in Dongdaemun
Sometimes, while shopping, you want to put down your bags and sit for a moment. Whether you are a family sharing a snack, friends planning the next stop on a trip to Seoul, or someone visiting alone after work, we hope you can relax at your own pace.
After guests leave, we wipe the tables and put the chairs back in place. Even when it is busy, we keep an eye on the seating so the next guests can settle in comfortably. Take your time enjoying bingsu while watching lively Dongdaemun through the window.
The care behind each bowl
We sprinkle fragrant roasted soybean powder over finely shaved ice and add chewy injeolmi rice cakes. These soybean-coated rice cakes have long been a much-loved snack. At Sulbing, this familiar combination becomes a cool, soft bingsu. Enjoy a spoonful of ice and soybean powder with a piece of injeolmi for a nutty flavor and a pleasantly chewy texture.
If this is your first visit to Sulbing, choosing a flavor can be difficult. Tell us whether you like the nutty taste of roasted soybean powder or prefer fruit-topped bingsu. Whether you are eating with children or sharing with a group, we can explain the flavors and ingredients and help you choose a menu item to suit your taste.
Seoul’s old streets and busy lanes
At Heunginjimun Gate, buses and pedestrians pass beyond the old stone walls. A little farther on, wholesale-market alleys are lined with racks of clothes, while the curved Dongdaemun Design Plaza stands across the road. Head down to Cheonggyecheon and walk beside the stream to discover a quieter side of Dongdaemun.
After an exhibition, talk about the works you saw together; on the way back from shopping, share stories about what you found. Whether this is your first time in Seoul or you pass through this neighborhood every day, we hope Sulbing Dongdaemun can be a comfortable stop along your way.
